Sustainable beauty is no longer just a buzzword; it’s the future of the industry. In the recent, the world of beauty has been taken over by beauty brands that combine effective products with eco-consciousness. No longer is it acceptable to simply have a glowing complexion or perfect skin; now, it’s essential that products do not harm the planet in the process. From skincare to makeup, brands are creating solutions that look after the skin and the Earth, and some have even attracted the attention of celebrities who know how to balance luxury with sustainability.
Topicals is one brand leading the charge in sustainable beauty. Founded by Olamide Olowe, a Nigerian-American entrepreneur, Topicals has been changing the game with its clean, effective skincare solutions. From serums to moisturizers, the brand targets skin concerns like hyperpigmentation, acne, and overall skin texture. Topicals prides itself on using eco-friendly packaging and responsibly sourced ingredients. But what makes this brand particularly special is its founder, Olamide Olowe.
She’s a force to be reckoned with—showing that beauty, brains, and sustainability can come from anywhere. If there’s one thing Topicals proves, it’s that good skincare doesn’t need to come at the expense of the environment. And if that wasn’t enough, the brand has made waves in the beauty world, attracting celebrity attention from the likes of Teyana Taylor, who has been seen sharing her love for the brand on social media.
True Botanicals is another standout in the sustainable beauty scene. This brand has gained a large following, thanks to its commitment to organic ingredients and sustainable sourcing. From its luxurious facial oils to its anti-aging creams, True Botanicals is a brand that combines high-performance with eco-friendly values.
True Botanicals’ products are not only clean but also free of toxins and artificial fragrances, making them perfect for those with sensitive skin. The brand is a favorite of Jessica Alba, who is known for her clean beauty brand, Honest Company. She’s been a vocal supporter of True Botanicals, often sharing her love for the products on social media. And let’s be real—if Jessica Alba trusts it, you know it’s got to be good.
The brand’s commitment to sustainability doesn’t stop at the products themselves. True Botanicals uses recyclable packaging and ensures that their ingredients are ethically sourced.
Then there’s RMS Beauty, a brand that has been a pioneer in the clean beauty movement. RMS Beauty uses organic ingredients and recyclable packaging, and it’s beloved by both beauty lovers and celebrities alike. The brand’s makeup line, including foundations, highlighters, and lip products, is perfect for anyone who wants to achieve a natural, dewy look without compromising on their values.
The brand’s founder, Rose-Marie Swift, has always been a champion for clean beauty, and her products have been featured in the beauty routines of A-list celebrities like Gwyneth Paltrow and Kerry Washington. Gwyneth Paltrow, in particular, has long been a fan of RMS Beauty, frequently sharing her love for the brand on her lifestyle platform, Goop. If Gwyneth’s glowing skin is any indication, RMS Beauty’s products definitely deliver on their promises. The brand’s commitment to sustainability, using only non-toxic ingredients, makes it a standout in the industry.
Ilia Beauty is another brand that’s making waves in the sustainable beauty world. Known for its clean formulas and eco-friendly packaging, Ilia has become a favorite of beauty enthusiasts and celebrities alike. The brand’s foundations, tinted moisturizers, and lipsticks are made with plant-based ingredients and come in sleek, recyclable packaging. It has attracted the attention of celebrities like Reese Witherspoon, who has been known to rock the brand’s makeup for red carpet events. With its high-performance products and eco-friendly approach, Ilia is poised to become one of the top sustainable beauty brands in 2025.
If there’s one brand that has made luxury and sustainability synonymous, it’s Tata Harper. Known for its high-end skincare, Tata Harper uses only natural and organic ingredients in its products. The brand’s commitment to sustainability is evident in its eco-friendly packaging, which is made from recyclable materials. Tata Harper has earned a loyal following, including celebrities like Gwyneth Paltrow who is often spotted using the brand’s products to maintain her flawless skin.
Tata Harper’s products are all about luxury without compromise, offering skincare that is both effective and eco-friendly. From its rejuvenating serums to its anti-aging creams, Tata Harper proves that sustainability can be luxurious.
Then there’s Herbivore Botanicals, a brand that has quickly become a staple among enthusiasts. Known for its natural ingredients and minimalist packaging, Herbivore Botanicals offers everything from face oils to exfoliators. The brand is committed to sustainability, using recyclable glass bottles and avoiding the use of harmful chemicals in its formulations.
Fenty Skin, Rihanna’s skincare line, is another brand that’s making a splash in the sustainable beauty world. Known for its inclusive approach to beauty, Fenty Skin is also committed to sustainability. The brand uses recyclable packaging and has made strides in reducing its environmental impact. Fenty Skin has become a favorite of celebrities like Rihanna herself (who, of course, uses her own products), as well as Lizzo, who has been spotted using the brand’s products in her routine. Rihanna’s commitment to sustainability is evident in every aspect of her brand, from the ingredients used to the packaging. Fenty Skin’s inclusive approach, combined with its eco-friendly practices, makes it one of the most exciting brands in the industry right now.
Drunk Elephant is another brand that’s made clean beauty its mission. Known for its commitment to using non-toxic ingredients, Drunk Elephant has built a reputation as one of the top sustainable beauty brands. The brand’s products are free from harmful chemicals and come in recyclable packaging, making them perfect for anyone looking to reduce their environmental impact.
Drunk Elephant has gained a cult following, with celebrities like Khloe Kardashian and Hailey Bieber singing the brand’s praises. Khloe Kardashian, known for her flawless skin, has been a long-time fan of Drunk Elephant, often sharing her love for the brand on social media.
Beautycounter is a brand that has been advocating for safer, cleaner beauty products for years. With its commitment to using non-toxic ingredients and recyclable packaging, Beautycounter is a favorite among eco-conscious consumers. The brand has attracted the attention of celebrities like Amy Schumer, who has praised Beautycounter for its commitment to clean beauty and sustainability. Amy is a vocal advocate for safe, non-toxic beauty products, and her endorsement of Beautycounter is a testament to the brand’s dedication to both quality and sustainability. Beautycounter is also known for its advocacy efforts, pushing for stricter regulations in the industry.
Kjaer Weis is a brand that blends luxury with sustainability. Known for its high-end makeup products, Kjaer Weis uses refillable packaging and organic ingredients to create products that are both beautiful and eco-friendly. Celebrities like Kate Hudson and Nikki Reed have been spotted using Kjaer Weis products, proving that sustainable beauty can be luxurious. Kjaer Weis is committed to reducing waste and using sustainable ingredients, making it a brand that is both chic and eco-conscious.
Osea Malibu stands out in the sustainable beauty world not just for its commitment to clean skincare but for its deep connection to the ocean. The brand’s name itself is an acronym for “Ocean, Sun, Earth, and Atmosphere,” reflecting its holistic approach to beauty and sustainability. Founded by Jenefer Palmer, Osea Malibu has been championing plant-based, non-toxic skincare long before it became trendy. The brand’s signature ingredient is seaweed, sustainably harvested from pristine waters and packed with nutrients that nourish and rejuvenate the skin.
The product lineup feels like a spa experience bottled up. Think body oils that glide on like silk, algae masks that detoxify without stripping, and hydrating serums that feel like a cool ocean breeze. Osea Malibu is known for its Undaria Algae Body Oil, a cult favorite among celebrities and beauty enthusiasts alike. Rosie Huntington-Whiteley** has raved about it as her post-shower must-have, while Jessica Biel credits the oil for keeping her skin luminous year-round. The body oil isn’t just hydrating—it’s an experience, with a subtle citrus scent that feels indulgent without being overpowering.
What sets Osea Malibu apart is its dedication to the environment. The brand uses glass bottles instead of plastic and ensures all packaging is recyclable. Ingredients are responsibly sourced, vegan, and cruelty-free, with no parabens, sulfates, or synthetic fragrances in sight. The formulas are also safe for marine life, making it one of the few brands that considers the health of the oceans when crafting its products.
Another standout is the Ocean Cleanser, a gentle gel-based face wash infused with algae and botanical extracts that cleanse and refresh without leaving skin feeling dry. It’s a staple for Mindy Kaling, who’s mentioned it in interviews as part of her morning routine. Gisele Bündchen, a longtime advocate for natural living, is another loyal fan, often touting Osea Malibu’s ethos of “luxury meets nature.”
In a world where sustainability sometimes feels like a marketing ploy, Osea Malibu lives and breathes its mission. From its zero-waste initiatives to its transparent ingredient sourcing, the brand sets a high bar for what beauty should be. It’s more than skincare; it’s a lifestyle rooted in mindfulness, balance, and a love for the planet. In 2025, Osea Malibu isn’t just a brand—it’s a reminder that taking care of the skin doesn’t have to come at the expense of the Earth.
Sustainable beauty is no longer a niche market; it’s the future of the industry that has already started. From Topicals to Osea Malibu, these brands are proving that luxury and sustainability can go hand in hand. With celebrity endorsements from the likes of Rihanna, Gwyneth Paltrow, and Zendaya, it’s clear that sustainability is here to stay.